Use these insights to start planning your 2025 products 
Seasonality
Users typically prepare for the new year with a new diary, which explains why search traffic and sales both increase as the year ends, peaking in January.
We recommend having your 2025 items ready and listed by early December.
Best-Selling Categories | 2023 Holiday Season
Unsure about what to create for the 2025 holiday season? Take a look at the best-selling categories from the 2023 holiday season for inspiration.
Rank | Category | Sub category | Description |
1 | Diary/Planner | All-in-one | Diaries with other features built in (e.g. habit tracker, budget tracker, etc.) |
2 | Diary/Planner | Undated | Items that can be used for any year |
3 | Diary/Planner | Dated | Items designed for a specific year |
4 | Note | Portrait | Notebooks with a vertical layout |
5 | Sticker | Character | Stickers with characters |
6 | Sticker | Daily | Stickers for everyday occasions |
7 | Font | - | Fonts that can be used on various platforms |
8 | Sticker | Decoration | Stickers used for decoration |
9 | Diary/Planner | General | Diaries with a simple monthly/weekly/daily format |
10 | Diary/Planner | Daily/Travel | Diaries/journals for travel (e.g. bucket list) |
Top Keywords by Category
Take a look at the popular keywords for each category during the 2023 holiday season
Diary/Planner
Category | Keyword (1) | Keyword (2) | Keyword (3) |
All-in-one | Cute, Dated, Animal, Character, Simple | Pastel, Simple | Modern, Beige, Simple, Ivory |
Undated | Trendy, Simple | Cute, Character, Hand-drawn, Simple | Patel, Simple, Beginner-friendly |
Dated | Modern, Simple, Black | Cute, IRL, Pink, Simple | Portrait, Simple, Beige |
General | Cute, Hand-drawn, Simple | Aesthetic, Vintage, Simple | Teddy bear, Cute |
Daily/Travel | White, Simple, Trendy | Aesthetic, Nature | Colorful, Simple, Beginner-friendly |
Notebook
Category | Keyword (1) | Keyword (2) |
Portrait | Cute, Character, Pink, Minimal | Black, Modern, Minimal |
Sticker
Category | Keyword (1) | Keyword (2) | Keyword (3) | Keyword (4) |
Character | Cute, Colorful, Animal | Nature, Green, Landscape, Season | Branded Character | |
Daily | Music, Aesthetic, Cute | People, Illustration, Mood | Daily, Props, Hand-drawn | Modern |
Decoration | Frame, Modern, Trendy, Photo | Shapes, Kitschy |
Popular Category by Age
Explore the popular product categories with high sales volumes across age groups, from teens to those in their 50s and beyond!
Teens | Diary, Notebook, Brush, Sticker, PPT Slides | Diary, Notebook, Sticker, Brush, Font |
20’s | Diary, Notebook, Sticker, Brush, Font | Diary, Sticker, Notebook, Brush, Font |
30’s | Diary, Notebook, Sticker, Font, Brush | Diary, Sticker, Notebook, Font, Brush |
40’s | Diary, Notebook, Sticker, Font, eBook | Diary, Sticker, Notebook, Font, Brush |
50+ | Diary, Notebook, Sticker, Font, PPT Slides | Diary, Sticker, Notebook, Font, Brush |
Thumbnails
Thumbnails have the greatest impact on sales! Let's explore some examples of well-crafted thumbnails, shall we?
Diary/Planner
Notebook
Sticker
Already Have Yours Ready?
Have you already finished creating your 2025 products?
If you'd like to offer users even more choices, consider creating multiple versions!
(e.g. Monday start, Sunday start, color variations, different weekly layout options, etc.)